The G2000 Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable men’s and women’s career wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of men’s and women’s apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, G2000 BLACK and At Twenty.
Strong product concepts and a passion for relentless innovation have made G2000 as institution of the apparel retail industry in Asia. Today, the Group operates over 700 outlets in the region covering Hong Kong, Macau, China, Singapore, Malaysia, Taiwan, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Cyprus, Saudi Arabia, the United Arab Emirates, Bahrain, Qatar and Jordan.
Product Value & Quality
With almost 30 years of expertise in structured and soft tailoring, we have built a solid reputation for excellence in quality and fit, and value for money – the essence of our brands. In partnership with our suppliers, our Quality Assurance Team employs internationally-recognized standards to ensure we consistently exceed customers’ expectations in both fabric and workmanship quality. Our unique positioning at the doorstep of the largest manufacturer and fabric supplier in the world enables us to achieve the lowest possible costs. Above all, we strive to make continual improvements to our fit offerings based on the latest market analyses.
Customer Service
In a traditionally fragmented market, our brands have managed to maintain a high customer loyalty. Over the years, customer service remains a top priority at G2000, and extensive investment is made in staff training and development. The Company offers a rigorous and multi-faceted training program for its sales staff, including retail operations management, customer service, product knowledge, selling techniques, visual merchandising, and language skills.
We believe nothing is more vital to our business than a satisfied customer. It is our goal not only to satisfy but to exceed our customer’s expectation.
The G2000 Group is committed to international expansion through partnerships with local fashion retailers interested in the contemporary Asian look. With the right product and the right partners, we are well-positioned to become an international apparel market leader.
To be the apparel market leader by providing mass appeal but fashionable merchandise offering superior value to customers.
Through the talents and teamwork of our people, we are committed to providing our customers with the ultimate shopping experience.
We go beyond what the customers ask for and provide them what they really need.
We search for new ideas, better ways, better products; anytime, any place.
Attitude towards life
To have fun in our work and always embrace challenges with a positive attitude.
Commitment to each other
We must build up our trustworthiness and share the same amount of care, respect and communication amongst each other.
Our drive and motivation are built on a passion for the fashion retail business.
We yearn for a results-oriented culture that relates to our Company's mission.
Execution Excellence
Getting things done with proper balance of delegation, inspection and coaching.
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