The G2000 Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable men’s and women’s career wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of men’s and women’s apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, AT-20 and U2LAB.
Strong product concepts and a passion for relentless innovation have made G2000 an institution of the apparel retail industry in Hong Kong. Today, the Group operates over 700 outlets in the region covering Hong Kong, Macau, China, Singapore, Malaysia, Taiwan, Thailand, Indonesia, Vietnam, Cyprus, Saudi Arabia, the United Arab Emirates and Jordan.
COMMITMENT TO OUR CUSTOMERS
Product Value & Quality
With almost 30 years of expertise in structured and soft tailoring, we have built a solid reputation for excellence in quality and fit, and value for money – the essence of our brands. In partnership with our suppliers, our Quality Assurance Team employs internationally-recognized standards to ensure we consistently exceed customers’ expectations in both fabric and workmanship quality. Our unique positioning at the doorstep of the largest manufacturer and fabric supplier in the world enables us to achieve the lowest possible costs. Above all, we strive to make continual improvements to our fit offerings based on the latest market analyses.
In a traditionally fragmented market, our brands have managed to maintain a high customer loyalty. Over the years, customer service remains a top priority at G2000, and extensive investment is made in staff training and development. The Company offers a rigorous and multi-faceted training program for its sales staff, including retail operations management, customer service, product knowledge, selling techniques, visual merchandising, and language skills.
We believe nothing is more vital to our business than a satisfied customer. It is our goal not only to satisfy but to exceed our customer’s expectation.
The G2000 Group is committed to international expansion through partnerships with local fashion retailers interested in the contemporary Asian look. With the right product and the right partners, we are well-positioned to become an international apparel market leader.